notagmo, 18 July 2015
There are so many different definitions of sustainable. There is no legal definition, so each company must define it's own. We like to think of it as working with Mother Nature to not burn her out. If the population of a species, or natural resource, is headed toward extinction that is not sustainable. Using sustainable raw materials is one way to be sustainable, but there are other methods we can use, from big to small, that help the sustainability of the planet.
Notagmo goes beyond just using essential oils from plants that are sustainable crops. We've made the commitment to be a paper free company. Sorry, but you aren't going to get flyers, advertisement or even a packing slip or invoice when we send you a shipment. We'll be sure to email you one, but we are working hard to eliminate paper use completely. We go so far as to not even have business cards. Every little bit we can do to help the planet adds up. Enough little bits that add up make a lot. Unfortunately we haven't figured out a way to ship you product without a box. If you can figure that one out, please contact us to let us know.
Sustainability can go so much farther than just using crops that can be regrown and being paper free. There are companies that go much further in different ways. Our paper free commitment is one way, but there are amazing other ways natural companies are making our planet more sustainable. One particular company we'd like to mention is Shea Yeleen.
I had the pleasure of meeting Rahama, the founder of Shea Yeleen, a little over a year ago. She has spent much of her life traveling back and forth between Africa and the United States. She has a huge heart and wanted to find a way to help raise the women in Africa out of abject poverty. She shared her dream with others and Shea Yeleen was formed. Shea Yeleen recognizes the unique appeal of shea butter as a bridge to empower women. In sub-Saharan Africa extreme levels of abject poverty and a limited means of securing income to support their families is the never-ending life story of generations of women. Ultimately, the beneficiaries are the women producers who will receive a fair price for the work they do.
Why is this so important? What does this have to do with sustainable? About 21,000 people die every day of hunger or hunger-related causes, according to the United Nations. What is better than sustaining human life? Isn't the reason for saving the planet to promote a place where life can live? I don't think it's about saving the rock itself. Shea Yeleen's efforts are making a direct impact on poverty and therefore helping the sustainability of human life now, and not in hundreds or thousands of years. It's important to help future generations, but it's also important to help those who are suffering and dying on the planet now. Shea Yeleen is doing there part to save the planet now and Notagmo is happy to know they are out there making the world a better place.
To learn more about Shea Yeleen visit www.sheayeleen.com.
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